Luce on Luce.
Chapter 25.

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Respecting the terroir, an untouchable value.

Twenty-five vintages have been released, since Luce found its “home” in Montalcino. Today, as then, the values on which its story is based are the same. It’s on these pillars that we’ve given life, vintage after vintage, to a unique wine.

 

Respect

Respect is the first of our values, the one that embraces them all.

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People

Respecting people means understanding their skills, motivating them.

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Beauty

Beauty is a source of inspiration, it feeds our capacity for doing well.

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Earth

We must be humble guests on this Earth.

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Intelligence

Intelligence urges us to improve all the time, to aspire to something bigger.

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Luce

Luce is the icon wine of the Estate, which represents the harmonious balance between the elegant structure of Sangiovese and the fullness of Merlot, between the tradition of Montalcino and the personal interpretation we have given to this land. To celebrate the twenty-fifth vintage, we’ve designed a special bottle that shows, in the shape of a calligraphic phrase, a quote of Vittorio Frescobaldi that evokes the values on which Luce is based: “Here’s the memory of the vineyard and of the work, of the earth, and of the sun, of listening to time and to the song of seasons.”

 

Variety Sangiovese and Merlot
Harvest 2017
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Luce

25 vintages, 2 artists.

To celebrate the first 25 vintages of Luce, we asked two artists, Anna Godeassi and Cris Toala Olivares, to present the wine through their eyes and sensitivity.

Anna Godeassi.
Cris Toala Olivares