Respecting the terroir, an untouchable value.
Twenty-five vintages have been released, since Luce found its “home” in Montalcino. Today, as then, the values on which its story is based are the same. It’s on these pillars that we’ve given life, vintage after vintage, to a unique wine.
Respecting a unique land and the people who work here, respecting the curiosity and skills of those who gave life to this vision over the years; respecting beauty as a vital catalyst, because beauty nourishes our capacity of doing well. The harmony of Luce is the result of all this.
Respect is the first of our values, the one that embraces them all.
Respecting people means understanding their skills, motivating them.
Beauty is a source of inspiration, it feeds our capacity for doing well.
Luce is the icon wine of the Estate, which represents the harmonious balance between the elegant structure of Sangiovese and the fullness of Merlot, between the tradition of Montalcino and the personal interpretation we have given to this land. To celebrate the twenty-fifth vintage, we’ve designed a special bottle that shows, in the shape of a calligraphic phrase, a quote of Vittorio Frescobaldi that evokes the values on which Luce is based: “Here’s the memory of the vineyard and of the work, of the earth, and of the sun, of listening to time and to the song of seasons.”
25 vintages, 2 artists.
To celebrate the first 25 vintages of Luce, we asked two artists, Anna Godeassi and Cris Toala Olivares, to present the wine through their eyes and sensitivity.